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The project:
Rebranding an 8th edition
Psychology textbook
under a new title.
The challenge:
After seven editions, the title of this well-recognized textbook needed to be changed. My role was to help rebrand it by developing a fresh new design that still evoked the previous edition.
There was no budget for
new artwork.
My approach:
I kept the feel of the previous edition by using the same font and treatment. With limited art resources available, I applied color to distinguish sections, and make them more readable.
I sampled elements of the opener art for each section to create openers for the chapters within them.
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