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The project:
Launching a new title to the genetic market.
The challenge:
Creating a contemporary clean design with limited photo resources.
My approach:
For the cover: Given a handful of poor quality photos, I decided to shake up the traditional route of using a classic collage.
For the book, I used a band of color to tie in the opening photographs with the chapter introduction text.
This book won a 2010
In-house design award from Graphic Design USA magazine.
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